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ASHEVILLE, NC (January 24, 2012) – Asheville, NC’s beloved
Tupelo Honey Cafe, a restaurant which has long been considered one of the
city’s signature dining establishments, is opening a restaurant in the first
floor of The Oliver Hotel in Knoxville, TN. Owner Steve Frabitore hopes to have
the new facility ready to serve by summer 2012.

The Knoxville Tupelo Honey Cafe will offer the same fare and
branded experience as its sister Asheville locations. The restaurant will be
managed by Frabitore and his executive team, with Executive Chef Brian Sonoskus
overseeing consistent food quality, menu development and delivery. Alan Wolf
has also joined the company as Director of Store Operations. Wolf, a graduate
of Ohio’s Miami University, was previously operating partner and founding
partner of Frankie Bones Restaurant in Asheville, which he opened in 2007. He
had worked as a manager with Southeast Entertainment & Restaurant Group
since 2001.

“We are excited to partner with The Oliver Hotel and have a
presence in historic Market Square,” said Frabitore. “The square is also home
to a Knoxville farmers’ market, which will be an extremely convenient way for
us to get to know the local East Tennessee farming community.”

“We look forward to partnering with Tupelo Honey to offer
hotel guests, visitors and Knoxville residents unique, flavorful and creative
Southern cuisine,” said Knoxville developer Ethan Orley. The Oliver is
Knoxville’s only exclusive boutique property. Newly renovated, the hotel features
28 guest rooms, a welcoming lobby and lounge in the re-purposed Peter Kern

Featured in such publications as Southern Living Magazine, The
New York Times, The Wall Street Journal
and on the Food Network’s Rachael
Ray television show, Tupelo Honey Cafe “will bring a sense of community, story
and a vibrant sense of place to its new location in the updated historic Oliver
Hotel,” said Frabitore.

The restaurant will have 150 seats and will be open to the
general public in addition to guests in the hotel. Its signature bar, The Sweet
Spot, will feature house-infused specialty moonshine cocktails as well as
regional micro-brews and wine. The building, originally the Peter Kern Bakery,
was constructed in 1876, and was recently renovated and re-opened in 2011 as a
modern, sophisticated boutique hotel. The restaurant, located on the lower
floor of the hotel and fronting Market Square, is being updated with Asheville
architect Patti Glazer heading up the project.

Tupelo Honey Cafe currently has two locations in Asheville,
the original restaurant downtown and a second restaurant in south Asheville at
1829 Hendersonville Road. For more information, visit www.tupelohoneycafe.com